Story of LUOES

Welcome to LUOES, where the beauty of Seoul inspires self-care that’s sustainable, sophisticated, and timeless.

Founded in June 2019, LUOES embodies a vision to integrate clean beauty into daily life, celebrating Seoul’s vibrant culture and modern elegance. Our name, a creative reversal of “Seoul,” symbolizes our mission to reflect the city’s innovative spirit while sharing its unique beauty rituals with the world. Six years into K-beauty scene, LUOES have already been featured in GQ and Forbes Korea.

Rooted in Philosophy: Synavro Beauty

At LUOES, we embrace the philosophy of "Synavro" - a Korean term meaning "little by little, without realizing." This principle defines our approach to beauty, where consistency and persistence create lasting results. Our products are crafted to seamlessly blend into your routine, offering a transformative experience that’s as natural as it is effective.

Products That Speak for Themselves

LUOES offers a curated lineup of premium products that redefine self-care, including:

  • Vegan Lip Care Balm (5 Shades):
    The first internally vegan-certified lip balm by Kolmar, featuring plant-based ingredients like aloe and Ganghwado artemisia. With five universally flattering shades, this balm provides long-lasting hydration and natural brightness. It achieved 13,789% funding on Wadiz, ranking #1 in its category.


  • Pore Cleanse Air Pump Cleansing Brush:
    A non-electronic device with 4,000 antibacterial silicone nodes, delivering a spa-like deep pore cleanse. Recognized in GQ Korea as a game-changer for skincare routines.

  • Snow Pilates Body Guasha (Ceramic):
    A patented guasha tool designed for lymphatic drainage, muscle relaxation, and skin tightening. Its ergonomic design is the result of advanced 3D hand scanning, blending innovation with tradition.

Every product reflects our dedication to vegan, cruelty-free formulations and sustainable packaging, earning recognitions such as the Korean Best New Products Grand Prize.

A Team Driven by Passion and Purpose

Our team is a group of innovators, creatives, and sustainability advocates united by a shared passion for redefining k-beauty. Guided by the vision of our Forbes Korea 30 Under 30 CEO Jungeon Park, and a proud member of the Millennial generation, we focus on blending Seoul’s beauty traditions with cutting-edge trends. From product development to customer experience, every team member is committed to delivering excellence.

What Our Customers Are Saying

Our products have garnered love and loyalty from customers around the globe. Here’s what they’re saying:

  • “The Vegan Lip Care Balm is a game-changer! My lips have never felt so soft and hydrated.” – Jane, USA
  • “I can’t believe the results from the Pore Cleanse Brush. It’s like having a spa treatment at home.” – Soo-jin, Korea
  • “The Snow Pilates Body Guasha is now a daily ritual. It’s helped me feel more relaxed and refreshed.” – Amélie, France

With an excellent 4.8/5 average rating from over 3,000 reviews on LUOES Korea's online store and countless testimonials across platforms, our community speaks volumes about the transformative power of LUOES.

Sustainability as a Core Value

We believe in beauty that cares—for you and the planet. Our vegan, cruelty-free certifications and eco-friendly packaging innovations ensure that LUOES sets a standard for ethical beauty practices. With every product, you’re not just enhancing your routine—you’re contributing to a sustainable future.

Join Us on Our Journey

LUOES isn’t just a brand—it’s a lifestyle, a community, and a promise to bring Seoul’s beauty to the world. We invite you to be part of our story, to experience the products that redefine self-care, and to join a movement where beauty is as thoughtful as it is transformative.

 

LUOES
The Beauty of Seoul, Now Yours.